Being an enthusiastic fan of dancehall from an early age and identifying dancehall artists Spragga Benz and Cham as his musical inspiration, upcoming dancehall artist Briggy Benz is determined to be an icon in the dancehall industry. Dubbed as the off spring of veteran dancehall DJ Spragga Benz, Briggy is resolute on revamping the vibe of dancehall music marketing himself as a hardcore dancehall artist with talent and versatility. Briggy was first introduced to the dancehall scene in 1999 when mentor-Spragga.
Benz collaborated with him and fellow Red Square companions to voice “Gi Wi Dem” on Ward 21’s rhythm. Though the song received fair amount of airplay on radio stations locally, Briggy did not gain the recognition he hoped for. While embarking on his musical journey, earlier in his musical career.
Briggy succeeded in voicing for several top dancehall producers such as Don Corleon and Rennaissance.Taking a break from the center of dancehall happenings, Briggy spent the last few years evaluating the current dancehall industry. Briggy’s evaluation of the dancehall industry helped him to identify weak areas of his musical career and also pointed to areas that he could capitalize on. Briggy’s observation lead him to conclude that the talent of many young dancehall artists continues to go unrecognized resulting in the same musical sounds and ideas on contemporary dancehall rhythms. Mr. Benz also observed that dancehall is yearning for new talents with emerging ideas and lyrics. Still determined to gain success in the dancehall industry, Briggy understands that in order for him to overcome the obstacle of favoritism and bias he has to strategically position himself as a cutting edge dancehall artist- an artist that has a unique musical style and image. Even though Briggy is centering his musical approach on uniqueness and talent, he has never re-defined the concept of hardcore ultimately resulting in him recording hardcore dancehall songs that are appealing to an international audience.
In pursuit of his love and passion for music, Briggy has returned to the dancehall industry with what can be considered a bang. Never drifting from his musical roots, Briggy continues to be a member of the Red Square Crew while in the same breadth setting himself as a solo act. Briggy’s most recent projects involve him voicing on two of dancehall top rhythms namely Belated Earth Strong and Audacity produced by Delly Ranx and Riff Raff respectively. Briggy’s two latest songs “My Life” and “Never Lame” are doing well on the local and international scene. With the rotation of both songs on various radio stations, the artist is confident that there is still a space for young dancehall talents with the fans despite the reluctance of radio disc jocks and sound system selectors to promote the talent of young artists. Making strides to achieve his musical objective, for the Christmas season Briggy urges dancehall supporters to look out for the “Bun It” rhythm which will feature more hot songs from him and his fellow Red Square Crew colleagues. Also, Briggy is confident that for 2012 and beyond him and fellow Red Square crew members will bring back the substance, talent and versatility to dancehall music.